Shopping Cart


Hirsch Brands



The HIRSCH company consists of four business units:


HIRSCH The Bracelet

As quality leaders, we manufacture and sell bracelets for watches under our proprietary name, HIRSCH, throughout the world. We sell our products through high-quality specialist retailers, our own shops and – coming soon – through online channels.

HIRSCH Industrial Business

We are world market leaders in our function as partners and the main suppliers of the Swiss watchmaking industry.

We run our own service shops in several countries , branded In-Time, where we offer high-quality watch and jewellery services as well as bracelets for use as watch straps.

HIRSCH Wearables

We develop wearables, i.e. smart bracelets with integrated chips that can be used, for instance, for payment and access purposes.

Interested in our smart bracelets for your business?
Feel free to contact us: